CASE THE OFFICE EQUIPMENT COMPANY
CASE THE OFFICE EQUIPMENT COMPANY In 1992 the Office Equipment Company (OEC) had to replace its manager in San Salvador, El Salvador, because the present managing director (a U.S. national) announced suddenly that he would leave within one month. OEC manufactured a wide variety of small office equipment (such as copying machines, recording machines, mail scales, paper shredders) in eight different countries that was distributed and sold worldwide. OEC had no manufacturing facilities in El Salvador (see Map 21.1) but had been selling and servicing there since the early 1970s. OEC had first tried selling in El Salvador through independent importers but quickly became convinced that it needed to have its own staff there to make sufficient sales. Despite political turmoil, which over the last few years had bordered on being a full-scale civil war, OEC's operation in El Salvador (with about 100 employees) had enjoyed good and improving sales and profitability. OEC was in the proces...