Case: BATA, LTD.
In 1990, the management of Bata, Ltd. had a critical decision to make concerning the possibility of reinvesting in Czechoslovakia (now the Czech and Slovak Republic). This may not seem like a major concern at first, but there is significant history between Bata and Czechoslovakia. As war swept across Europe in 1939, Tom Bata, Sr., was faced with a difficult situation. His father, the ninth generation of a family of shoemakers in Czechoslovakia, had built a worldwide shoe net- work in 28 countries, using machinery and the mass-production technology of the 1920s. Tom was left with the responsibility of panding that empire during a period of great uncertainty world- wide. Because of the invasion of the Nazis and the uncertain future that occupation held, Bata took 100 Czech families and emigrated to Canada to preserve his father's business. Since that time, Bata's decision has been rati- fied through strong growth worldwide. Bata, Ltd. is a-family-owned busin...