Twenty Ways to Win Import - Export Success
Twenty Ways to Win Import - Export Success SUCCESS IN THE INTERNATIONAL MARKETPLACE IS MEASURED IN profits and market share. It is also measured in the satisfaction that you have in reaching new horizons and visiting places that previously were only dreams. You and your firm can be successful if you act on these 20 critical keys. 1. The most important key to success is commitment by you, the decision maker, to enter the global mar- ket. You'll reap tax advantages, sales-volume advantages, the excitement of the international experience, and lots of profit. Change your game and get into the global competition. Get to work and earn a share of the more than $250 billion dollars that's out there waiting for enthusiastic entreprenurial Americans. 2. Get beyond cultural obstacles. Accept the fact that the rest of the world isn't just like the United States. They like their way of doing things, or they would change it. Get used to the idea that cultural differences exis...