Catalog shows
Catalog shows
To find out about catalog shows, trade missions, fairs, and exhibitions set up by the DOC in any of your target countries, contact the country desk office in Washington, DC, for that particular country. If your product falls into one of the seven major industry sectors that is covered by the trade development office, contact your particular specialist in Washington, DC, who will also know about most other promotions and programs in that particular industry in any foreign country. (See Appendices D and E.)
Catalog shows are mentioned first, not because they are the best, but because this event is a bargain-priced international marketing tool. It therefore might represent an inexpensive first approach to direct overseas marketing. The DOC organizes a limited number each year for specific products in key foreign cities in a region. Each participant provides a supply of catalogs. An independent party, selected from the industry's trade group, or a qualified trade specialist, is retained to answer basic questions from attendees and report interested buyers or representatives to the participants at the end of the show. The catalog show gives the participant a lot of exposure for the 8150 to $300 cost, but your fate is in disinterested hands and you are showing your catalogs impartially, side-by-side with possibly ill-matched competitors.
A catalog show's success is largely determined by the support given by the overseas post. They are usually successful in less sophisticated markets and in places where the opportunity to actually see new products is rare. Catalog shows can be a good lead generator for the direct mail programs. While some shows produce little or no direct sales results, once in a while a catalog show can be the start of some good business.
Relative
target countries mail programs country desk direct mail sophisticated markets overseas marketing trade missions industry sectors trade specialist independent party interested buyers lead generator business catalog international marketing first approach basic questions marketing tool specific products good business trade group
To find out about catalog shows, trade missions, fairs, and exhibitions set up by the DOC in any of your target countries, contact the country desk office in Washington, DC, for that particular country. If your product falls into one of the seven major industry sectors that is covered by the trade development office, contact your particular specialist in Washington, DC, who will also know about most other promotions and programs in that particular industry in any foreign country. (See Appendices D and E.)
Catalog shows are mentioned first, not because they are the best, but because this event is a bargain-priced international marketing tool. It therefore might represent an inexpensive first approach to direct overseas marketing. The DOC organizes a limited number each year for specific products in key foreign cities in a region. Each participant provides a supply of catalogs. An independent party, selected from the industry's trade group, or a qualified trade specialist, is retained to answer basic questions from attendees and report interested buyers or representatives to the participants at the end of the show. The catalog show gives the participant a lot of exposure for the 8150 to $300 cost, but your fate is in disinterested hands and you are showing your catalogs impartially, side-by-side with possibly ill-matched competitors.
A catalog show's success is largely determined by the support given by the overseas post. They are usually successful in less sophisticated markets and in places where the opportunity to actually see new products is rare. Catalog shows can be a good lead generator for the direct mail programs. While some shows produce little or no direct sales results, once in a while a catalog show can be the start of some good business.
Relative
target countries mail programs country desk direct mail sophisticated markets overseas marketing trade missions industry sectors trade specialist independent party interested buyers lead generator business catalog international marketing first approach basic questions marketing tool specific products good business trade group
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