Research Design and Implementation - Summary
Research Design and Implementation - Summary
In this chapter the focus has shifted from the manager's problems and information needs—as expressed in the research purpose and objectives— to the strategic and tactical decisions that will achieve the objectives of the research approach. The various research approaches included qualitative research, surveys, observation, and experimentation. Tactical research design decisions include the choice of a research supplier, the questionnaire development, the design of the experiment, the sampling plan, and the anticipation of data analysis. Implementation involves a final cost-benefit check plus data collection, data analysis, and the development of conclusions and recommendations.
An important distinction can be made between exploratory, descriptive, and causal research. Exploratory research, which tends to involve qualitative approaches such as group interviews, is usually characterized by ill-defined or nonexistent hypotheses. Descriptive research, which tends to use survey data, is characterized by tentative hypotheses that fall short of specifying causal relationships. Causal research, which tends to rely upon experimentation, involves more specific hypotheses involving causal relationships.
The major decisions during the research process are summarized in the research proposal. This step is essential to ensuring that the manager's problems have been translated into a research study that will yield relevant, timely, and accurate information—and not cost more than the information is worth.
In this chapter the focus has shifted from the manager's problems and information needs—as expressed in the research purpose and objectives— to the strategic and tactical decisions that will achieve the objectives of the research approach. The various research approaches included qualitative research, surveys, observation, and experimentation. Tactical research design decisions include the choice of a research supplier, the questionnaire development, the design of the experiment, the sampling plan, and the anticipation of data analysis. Implementation involves a final cost-benefit check plus data collection, data analysis, and the development of conclusions and recommendations.
An important distinction can be made between exploratory, descriptive, and causal research. Exploratory research, which tends to involve qualitative approaches such as group interviews, is usually characterized by ill-defined or nonexistent hypotheses. Descriptive research, which tends to use survey data, is characterized by tentative hypotheses that fall short of specifying causal relationships. Causal research, which tends to rely upon experimentation, involves more specific hypotheses involving causal relationships.
The major decisions during the research process are summarized in the research proposal. This step is essential to ensuring that the manager's problems have been translated into a research study that will yield relevant, timely, and accurate information—and not cost more than the information is worth.
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